News
Case study
Mireia Rosello

Case study: XSYS – Promoting company knowledge with a press release

Together with duomedia, XSYS created a concise and informative guide that addresses common misconceptions surrounding the washout process. The guide highlights the negative impact of using improper washout solvents on the final print quality. By invalidating these misconceptions and providing factual information, XSYS aims to educate customers about the importance of using the correct solvents to guarantee consistent quality and produce brilliant results.

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15 January 2024 No Comments
Social media trends 2024
Blog
Louis De Nolf

B2B Social Media trends for 2024

In the rapidly changing world of B2B marketing, the social media and communication landscape will remain an unpredictable one – who could have foreseen what happened with Twitter? As we step into 2024, businesses must adapt and harness the power of digital platforms to connect, engage, and thrive in the competitive marketplace.

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10 January 2024 No Comments
Blog
Mireia Rosello

This is the recipe to write a good case study

Case studies are a powerful tool to showcase the value of your offering in a concrete setting. They explore a specific situation and offer insights and solutions, and they are a way to show your expertise. Knowing how to write a compelling case study is a crucial skill to master. Why? Because case studies are a great marketing tactic to increase sales. In this blog, we’ll share some tips and tricks to help you create an engaging case study.

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12 October 2023 No Comments
Blog
Louis De Nolf

The power of hashtags: Are they still relevant in social media?

Hashtags are a great way to expand your reach beyond your followers, but today they are at the heart of much debate questioning their relevance. Too many hashtags can turn people away from a conversation, and changes in algorithms have led to concerns that they may no longer be as effective as they once were. However, hashtags are still a valuable tool to drive views, likes and shares. Here are some tips to get the best out of them.

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3 October 2023 No Comments
Case study
Louis De Nolf

Case study: Ricoh – Blogs to strengthen thought leadership

duomedia helped identify new topics and trends, conducted research, and liaised with key Ricoh team members to gather information and prepare the blogs. Once finalised, the blogs were published, often weekly, by Ricoh employees on their personal LinkedIn profiles. The blogs were also shared on the company’s official social media channels.

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25 September 2023 No Comments
Event support
Louis De Nolf

PR and Communication: The Ingredients to a Successful Trade Show

Trade shows, the bustling hubs of industry networking and innovation, serve as a platform for businesses to showcase their products and services to a targeted audience. Amidst the sea of exhibitors, the impact of effective PR and communication can truly make a difference. After an engaging experience at a trade show in Brussels (www.labelexpo-europe.com), I sat down with a client to review the communication campaign we executed before, during, and after the event.

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31 July 2023 No Comments