The power of hashtags: Are they still relevant in social media?

Hashtags are a great way to expand your reach beyond your followers, but today they are at the heart of much debate questioning their relevance. Too many hashtags can turn people away from a conversation, and changes in algorithms have led to concerns that they may no longer be as effective as they once were. However, hashtags are still a valuable tool to drive views, likes and shares. Here are some tips to get the best out of them.

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Case study

Case study: Ricoh – Blogs to strengthen thought leadership

duomedia helped identify new topics and trends, conducted research, and liaised with key Ricoh team members to gather information and prepare the blogs. Once finalised, the blogs were published, often weekly, by Ricoh employees on their personal LinkedIn profiles. The blogs were also shared on the company’s official social media channels.

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Event support

PR and Communication: The Ingredients to a Successful Trade Show

Trade shows, the bustling hubs of industry networking and innovation, serve as a platform for businesses to showcase their products and services to a targeted audience. Amidst the sea of exhibitors, the impact of effective PR and communication can truly make a difference. After an engaging experience at a trade show in Brussels (, I sat down with a client to review the communication campaign we executed before, during, and after the event.

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What you missed at BOPE23!

What did you miss at BOPE23? VIGC’s BOPE was again a success. We were there. What was the event all about? And what did you miss? Watch it here!

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