Each year, the Flemish Innovation Center for Graphic Communication (VIGC) sets the tone with two leading events: BOPE (Benelux Online Print Event), a hub for innovation and optimization, and Het Congres, where entrepreneurship and collaboration take center stage. As a strategic communication partner, duomedia has been supporting VIGC for years with the promotion and communication of both events. This collaboration has resulted in successful editions of both BOPE and Het Congres. Year after year, the events grow in visibility, reach, and impact, with last year’s BOPE selling out completely. Here’s how we achieved these results.
Press Relations
To put BOPE and Het Congres in the spotlight, duomedia handles the creation and distribution of a professional press release. The release is sent to a targeted audience of specialized trade press editors and journalists picked from duomedia’s extensive database. Thanks to this focused approach, the events gain coverage in various media outlets, enhancing their visibility and credibility.
Results BOPE24
Social Media Campaigns
Social media plays a crucial role in promoting both events. duomedia supports VIGC with comprehensive communication across platforms such as LinkedIn, Facebook, Instagram, and X. Every week, we share relevant content, including speaker announcements, practical information, and inspiring video material.
In addition, we use paid advertisements to reach a broader audience. This strategy increases event brand awareness and also contributes directly to higher registration numbers.
Our involvement doesn’t stop at the prep stage. On the day of the event, we are on site to share live footage and updates on social media, ensuring the community remains actively engaged. This dynamic approach fosters lasting interaction and involvement from the target audience.
After-movie
An event lives on after the last speaker has left the stage. To extend the impact of Het Congres 2024, duomedia produced a professional after-movie. This video captures the event’s highlights and showcases the value of the congress for its participants.
The after-movie is a great keepsake and also serves as powerful promotional material for future editions of Het Congres. Thanks to its compelling visuals and storytelling, VIGC continues to engage new audiences and further strengthen the event’s reputation.
Looking ahead
The combination of well thought-out release, of targeted social media campaigns, and of creative content production helped to make BOPE’s a tremendous success this year. duomedia is proud to support VIGC in realizing its mission to foster innovation and optimization in the graphic sector.
The next edition of BOPE will take place on March 26 2026 in Gorinchem, Netherlands. With the tagline “Redefining print. Success in a digital world,” BOPE25 promises to once again be the go-to meeting place for print professionals, entrepreneurs, and innovators from the Benelux region.
Interested in giving your communication a BOOST?
Arne
As a Digital Marketing Executive, Arne assists the team by creating, planning, and distributing all digital content. Lucky for us, he also knows his way around with a videocamera. In his free time, he enjoys making music, partying with friends, and going for runs.