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The power of hashtags: Are they still relevant in social media?

Hashtags are a great way to expand your reach beyond your followers, but today they are at the heart of much debate questioning their relevance.
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Case study: Ricoh – Blogs to strengthen thought leadership

duomedia helped identify new topics and trends, conducted research, and liaised with key Ricoh team members to gather information and prepare the blogs. Once finalised,
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PR and Communication: The Ingredients to a Successful Trade Show

Trade shows, the bustling hubs of industry networking and innovation, serve as a platform for businesses to showcase their products and services to a
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The impact of Social Media: This is how Ricoh Europe captivated audiences during a key trade event

duomedia put together a social media campaign for Ricoh Europe focused on brand awareness and fostering engagement.
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Case study: At Roularta, storytelling and website development go hand in hand

The challenge Roularta Printing is a recognised Belgian leader in the field of printing and production of high-quality print media. The company is well known
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How to use media buying to your advantage

When talking about communication, you have to mention media buying. It refers to the process of purchasing advertising space and time in one or several
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Should you integrate ChatGPT into your business?

In today’s rapidly changing business landscape, adopting new technologies has become crucial for staying competitive. One of the most disruptive innovations of recent years is
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duomedia heeft als missie B2B-communicatie beter te maken!

duomedia heeft een campagne gelanceerd om B2B-communicatie te verbeteren. Hiervoor hebben we een enquête opgezet om waardevolle informatie te verzamelen over hoe bedrijven hun communicatie
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Get to know the Voice of Packaging

An opportunity for editors and influencers to gather information from businesses that set the tone for the packaging industry We are launching Voice of Packaging,
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The power of hashtags: Are they still relevant in social media?

Hashtags are a great way to expand your reach beyond your followers, but today they are at the heart of much debate questioning their relevance. Too many hashtags can turn people away from a conversation, and changes in algorithms have led to concerns that they may no longer be as effective as they once were. However, hashtags are still a valuable tool to drive views, likes and shares. Here are some tips to get the best out of them.

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Case study: Ricoh – Blogs to strengthen thought leadership

duomedia helped identify new topics and trends, conducted research, and liaised with key Ricoh team members to gather information and prepare the blogs. Once finalised, the blogs were published, often weekly, by Ricoh employees on their personal LinkedIn profiles. The blogs were also shared on the company’s official social media channels.

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PR and Communication: The Ingredients to a Successful Trade Show

Trade shows, the bustling hubs of industry networking and innovation, serve as a platform for businesses to showcase their products and services to a targeted audience. Amidst the sea of exhibitors, the impact of effective PR and communication can truly make a difference. After an engaging experience at a trade show in Brussels (www.labelexpo-europe.com), I sat down with a client to review the communication campaign we executed before, during, and after the event.

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