How to use Facebook retargeting for lead generation and conversion

Facebook target lead and convert B2B

Convert B2B hot leads thanks to Facebook retargeting

Facebook is investing a lot to become a more valuable B2B advertising platform. A new feature available is Retargeting, a pay-per-click (PPC) strategy that enables you to show your ads to people who are already familiar with your brand and business. This audience has either previously visited your website or interacted with your Facebook or Instagram page.

Imagine interested people visiting your website but leaving without a trace: no downloads, no contacts, no lead. That’s somebody walking through your door, looking around and leaving without a trace. You don’t want to let go of an opportunity like that so easily. Facebook Retargeting to the rescue! Simply put, retargeting enables you to connect with people who have already engaged with your product or brand. Its purpose is to try to get them to act. Study has shown that retargeted users are 70% more likely to convert compared to cold audiences.

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