The challenge
Rauwers, a leading provider of mobility solutions and road safety measures, addressed the need to provide technical information and support to tachograph installers in heavy vehicles. A significant business unit for Rauwers, digital tachograph installation is mandatory for compliance with EU regulations and plays a vital role in improving road safety.
The challenge for the company was to find a way to share this information, and in partnership with duomedia, Rauwers created a series of how-to videos providing tips and tricks to installers and highlighting their commitment to exceptional customer support.
The solution
duomedia orchestrated the recording of eight how-to videos on site at select partner locations. Four videos were recorded in Dutch and four had French subtitles. The team captured multiple sessions, focusing on close-up shots of tablets showing how digital tachographs are implemented, enabling installers to refine their expertise and viewers to access hands-on information. The videos were shared exclusively on the Rauwers dedicated tachograph landing page, resulting in a unique and attractive platform for the intended audience.
The result
Video content for promotion
The eight videos were designed to meet the needs of installers and improve their understanding of tachograph installation. The content was made available in two languages, broadening its accessibility and reach.
Conclusion
The collaboration with duomedia enabled Rauwers to successfully address the challenge of providing valuable after-sales services and care to tachograph installers. The creation of how-to videos and their exclusive sharing on Rauwers’ landing page significantly enhanced the company’s relationship with its audience.
In addition, with the support of newsletters in Dutch and French, Rauwers was able to promote its products and services while increasing awareness and driving sales. This case study demonstrates the power of multimedia content and targeted marketing strategies to broaden a company’s reach and consolidate its position as a reliable industry leader.
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