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jul 10
Inbound marketing: the Big Four challenges (and how to solve them)
Posted by Louis De Nolf
As a B2B professional, you’ll have heard all about the value of inbound marketing. The value of drawing prospects in with enticing content that addresses their specific needs. Content that positions your brand as an industry expert that can make your prospects’...
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may 21
4 must-use social channels for B2B marketing (and when to use them)
Posted by Louis De Nolf
According to the Content Marketing Institute (CMI), 83% of B2B marketers use social media in their campaigns. But the big question is: which channel to use for which marketing activity? Below we reveal the ‘when’ and the ‘why’.  ...
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apr 17
Why inbound marketing is a game changer (especially for sales)
Posted by
image from Whether you’re interested in buying a new car, new phone, new anything, chances are the first thing you’ll do is go online and do some research. Read some user reviews. Use product comparison tools. Weigh up the pros and cons...
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