How Online Reviews Can Make or Break Your Brand | duomedia Talks

Welcome to Duomedia Talks , our brand new vlog series!​

Did you know that 92% of B2B buyers rely on online reviews? 🤔

It’s no surprise – B2B investments can be massive, and trust is key. Whether you’re a B2B or B2C brand, reviews are essential for building a strong online reputation.

But what happens when reviews go negative? 💔

Don’t fear! As Louis De Nolf explains: embrace it as an opportunity to strengthen relationships and show that you genuinely care about finding solutions for your clients. 

 

How to encourage reviews: 

✅ Ask for feedback after a sale or service experience.

✅ Make the process easy, quick, and efficient for customers.

✅ Ensure timing is spot-on – right after product delivery or service completion.

 

What to avoid:

❌ Offering incentives that diminish authenticity.

❌ Bombarding clients with requests – focus on high-impact reviews.

❌ Ignoring negative feedback – it’s an opportunity to make things right.

 

Building a solid online reputation starts with meaningful, authentic communication. How does your business approach online reviews?

Watch the vlog here!

Louis worked in hospitality, sales, marketing, and media before joining duomedia. A diversity of skills he uses to come up with strong communication and branding campaigns. He enjoys sharing his passion for communication, which makes him an excellent public speaker and moderator.