Everything you need to know about drupa, but were too afraid to ask 

If you’re part of the graphic sector, chances are you’re familiar with drupa – the quintessential event for print and packaging technology held every four years. Digital, offset, flexography, gravure, 3D printing – you name it, drupa covers it all. Missing out on drupa is like missing out on a cornerstone of the industry; it’s almost scandalous. Its size may be daunting to some as not every visitor is relevant to every exhibitor.

Due to COVID restrictions, the last physical edition of drupa in Dusseldorf happened eight years ago. While there was a virtual edition in 2020, it didn’t quite live up to expectations. The lack of networking opportunities due to lockdown restrictions was a major setback for participants.

It’s not a sprint, it’s a marathon

With 11 days of non-stop action from May 27th to June 8th, and sprawling across 17 massive halls, being prepared is essential. Exhibitors might even consider bringing electric scooters to navigate the vast venue.

The previous physical edition in 2016 welcomed visitors from a staggering 183 countries worldwide. That’s nearly every country on the map, emphasizing drupa’s global significance.

How to stand out at drupa? 

For businesses attending drupa, standing out amidst competitors is crucial. Booking a prime location for your booth and maintaining a consistent and impactful communication strategy across all platforms is key. Use trade press media, social channels, digital advertising, and dedicated landing pages to maximize your visibility. Being recognizable and memorable is a process that requires preparation and planning. Reach out to duomedia if you aim to make your mark, our team is here to help every step of the way.

Find out how we boost your visibility and help gather leads

The history of drupa 

Originating from “Druck und Papier” (print and paper) in German, Drupa’s inaugural event was in 1951. Since then, it has grown exponentially in size and scope, reflecting the evolution of the industry.

Is drupa 2024 going to be special?

The drupa 2024 edition will take place under the motto “we create the future” and will embrace the industry’s continuous evolution towards sustainability and digitalization. There will be a greater emphasis on eco-friendly practices in the printing industry, reflecting a growing awareness of environmental issues and the steps taken to address it.

The drupa song

A unique aspect of drupa events since 2000 has been their theme songs, evolving from folk tunes to contemporary pop ballads. These soundtracks have become emblematic of drupa’s atmosphere, contributing to its unique vibe.

Get ready to make your mark at Drupa 2024 – it’s an opportunity you won’t want to miss! 

drupa is more than just a trade fair. It’s a celebration of creativity, ingenuity, and collaboration. At the event, attendees will be able to participate in conferences, seminars, and networking events. drupa offers a wealth of inspiration, insights, and opportunities. As we look ahead to this new edition, drupa stands at the forefront of progress and innovation in the printing and packaging industry.

Contact us today to maximize your presence at drupa. Together, let’s seize the countless opportunities it offers and make it a resounding success.

Questions? Get in contact with us. We are happy to help.

Arne is the newest face of duomedia. As a Digital Marketing Executive, he assists the team by creating, planning, and distributing all digital content. He brings in a strong passion for branding and always welcomes a challenge. In his free time, he enjoys making music, spending time with friends, and going for runs.