Impressing an audience in the comfort of their home office
While many marketing and communication plans were discontinued or postponed during the COVID-19 crisis, the Xeikon team still had some major announcements to make and were looking to reach out to the international trade press.
duomedia worked out an approach that made an impact that was as strong, if not stronger, than the press event that was originally planned. We looked for a solution beyond a webinar: a ‘LIVE news broadcast’.