Auditing past media buying
Share-of-voice with competitors
Setting up mailer media lists
Negotiating banner prices
Gathering visual material
Placing online banner ads
Simplified and traceable brand visibility
When software innovator Esko wanted to focus part of its advertising on mailer banners, they asked us for help. We assembled a key digital media list for Esko to track click-through rates and banner views.
Feeding digital marketing
This campaign enabled Esko to drive traffic to their website and the mailers supported their overall digital marketing strategy.