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may 18
Going to drupa? Here are 5 things you can’t do without
Posted by
1 Comfortable Shoes. If it is your first time at the world’s biggest graphics arts trade show, then I am sure you will think that I am over exaggerating and that it can’t possibly be that anti-feet.But please wear in any new shoes, pick feet-friendly...
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mar 07
Warum die drupa so wichtig ist
Posted by Annette Finn
(English version underneath) Rot fällt auf. Rot ist die Farbe der drupa. – An dieser Farbe kommen wir in den nächsten Monaten nicht vorbei, dafür sorgt allein schon die geballte Medienpräsenz der Messe Düsseldorf, dem Veranstalter...
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oct 21
Hi, hallo, bonjour, Guten Tag, ola, ciao
Posted by Louis De Nolf
Don’t you just love it when somebody suddenly addresses you in your mother tongue when you least expect it? It immediately adds sympathy and could possibly open the door to a more familiar interpersonal relationship. No misunderstandings, no more getting...
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sep 07
When communication and sales have a love affair
Posted by
When it comes to PR we often get the question ‘what will this generate in sales?’ Realising the KPI’s and ROI we put forward for each venture remain a challenge in this line of work - it’s not an exact science after all. And yet we leave...
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aug 28
Summer holidays are over - label class is in session.
Posted by Filip Weymans
Guest blog by Filip Weymans September - time to get back to school. And as I am prepping for the start of the label school year kick-off, aka Labelexpo Europe 2015, I’m reminiscing on the two label conferences I attended before the summer and rarely miss...
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