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3 key steps to building long-term relationships with your clients
Posted by Louis De Nolf

When you’ve been in business long enough, you’ll have experienced how difficult it is to find new clients. Keeping your existing clients on board is a precious asset. Building a relationship with them is critical to a steady business growth. Your projects' pipeline will be full, satisfied clients will have a healthier relationship with a business they trust, and they will also recommend you.


Satisfied with the quality you deliver? Think again 

Whether you produce goods or deliver a service, one rule of thumb always applies: “There is always room for improvement”. It’s a lesson I picked up from listening to Sir James Dyson, and it is with that mindset that I keep looking at how we can offer a better service to our clients at duomedia. Continuous and incremental change is an effective way of driving the long-term improvement that is needed to deliver a quality service in the ever-evolving environment of international communication. What works today, can no longer work tomorrow. Be prepared for that.


New ways – new opportunities

With every new tool or platform available, with every new social media feature, we check how relevant it can be for our clients. Could it add value? Does it fit with their tone of voice? Could it strengthen a campaign, or could it help their brand stand out? Trying new ways to do something means acknowledging what goes well, and redirecting when there is room for improvement. By carefully monitoring our clients’ reach, we can fine-tune the way we work and make sure results are aligned with our clients’ needs and expectations.

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Gather feedback

Seeking feedback is critical to a business. At the end of every project or campaign we provide our clients with a report, but also with an opportunity to hear directly from them whether they are satisfied or not. Are they pleased with the results achieved, and also, are they happy with the processes? Making time to gather feedback as part of the service will go a long way toward establishing trust and strengthening the relationship.


So there you have it. A good example of the constant search for improvement is our newsroom. This tool is designed to bring client and partner news to editors, influencers and industry experts in the most efficient way possible. The goal is to perform a service with the least friction possible so that no opportunity is lost and visibility is ideal.

You can visit this “work in progress” here:


We aim to deliver a support in communication that adds value to our clients. To do so our services need to be at the highest level of performance. Our true goal is to build long-lasting relationships. The only way to become a valued long term communication partner is by always trying to do things better.


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