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may 21
4 must-use social channels for B2B marketing (and when to use them)
Posted by Louis De Nolf
According to the Content Marketing Institute (CMI), 83% of B2B marketers use social media in their campaigns. But the big question is: which channel to use for which marketing activity? Below we reveal the ‘when’ and the ‘why’.   LinkedIn:...
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apr 17
Why inbound marketing is a game-changer (especially for Sales)
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image from pixabay.com Whether you’re interested in buying a new car, new phone, new anything, chances are the first thing you’ll do is go online and do some research. Read some user reviews. Use product comparison tools. Weigh up the pros and cons...
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oct 18
6 ways to get the most out of your LinkedIn page
Posted by Ailsa Willis
Stay with us to pick up a few tips that will not only help you increase your number of followers, but also help develop a more active and interactive LinkedIn page for your B2B company. As you may imagine, there are many tips and useful tools out there on the subject....
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sep 10
Will Wednesday the 12th of September be the day the internet changes forever?
Posted by Louis De Nolf
What’s happening? On Wednesday the 12th of September the European Parliament will vote on the ‘copyright directive’. A vote that can impact the compensation of producers of content that is being shared online. In other words: how producers and creators...
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aug 02
What your B2B Social Media needs to be successful
Posted by Louis De Nolf
Generating visibility on social media requires planning, determination, time, effort and yes… budget. It is a communication tool that runs on a very valuable resource. Content. And none of that cheap stuff, no no. Quality content.   Band managers...
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