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jun 30
Adapt, create, connect: The reach of your communication campaign
Posted by Louis De Nolf
This blog is the last of three in a series called ADAPT, CREATE, CONNECT. This series intends to dissect the crucial facets of a communication campaign. The first part ADAPT addressed the strategic elements of a campaign. The second CREATE tackled content creation....
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may 13
Adapt, create, connect: Creating content for a B2B communication campaign
Posted by Louis De Nolf
This blog is the second of three in a series called ADAPT, CREATE, CONNECT. This series intends to dissect the crucial facets of a communication campaign. The first part ADAPT addressed the strategic elements of a campaign. We recommend reading it before...
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may 11
Adapt, create, connect: Strategy for a B2B communication campaign
Posted by Louis De Nolf
We’ve all witnessed how much coronavirus lockdown measures have impacted businesses. The restrictions in production, logistics and everyday operations have caused many markets to slow down or reduce their activity. Today many B2B sectors are...
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dec 18
How to perfect your drupa communication
Posted by Louis De Nolf
Is having a stand at drupa worth the investment for a business in the graphics industry? Do you find yourself conflicted about whether it’s worth booking a stand during a trade event? Then we have some interesting figures to share with you. A recent...
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nov 21
Long vs short term results: The use of inbound marketing in B2B communication
Posted by Louis De Nolf
A successful business needs revenue, and therefore needs to maintain and expand its market share. In other words, to retain customers and generate new sales. We can make a distinction in B2B communication between short term and long term communication goals....
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