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dec 18
How to perfect your drupa communication
Posted by Louis De Nolf
Is having a stand at drupa worth the investment for a business in the graphics industry? Do you find yourself conflicted about whether it’s worth booking a stand during a trade event? Then we have some interesting figures to share with you. A recent...
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nov 21
Long vs short term results: The use of inbound marketing in B2B communication
Posted by Louis De Nolf
A successful business needs revenue, and therefore needs to maintain and expand its market share. In other words, to retain customers and generate new sales. We can make a distinction in B2B communication between short term and long term communication goals....
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nov 14
Long vs short term results: The impact of communication & PR in B2B communication
Posted by Louis De Nolf
A successful business needs revenue, it therefore needs to maintain and expand its market share. In other words, to retain customers and to generate new sales. We can make a distinction in B2B communication between short term and long term communication goals....
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jul 10
Inbound marketing: the Big Four challenges (and how to solve them)
Posted by Louis De Nolf
As a B2B professional, you’ll have heard all about the value of inbound marketing. The value of drawing prospects in with enticing content that addresses their specific needs. Content that positions your brand as an industry expert that can make your prospects’...
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may 21
4 must-use social channels for B2B marketing (and when to use them)
Posted by Louis De Nolf
According to the Content Marketing Institute (CMI), 83% of B2B marketers use social media in their campaigns. But the big question is: which channel to use for which marketing activity? Below we reveal the ‘when’ and the ‘why’.   LinkedIn:...
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