The challenge
Ricoh Europe provides a broad and rapidly expanding portfolio of hardware, software and services solutions. Their technology is designed for graphics communications specialists, including commercial printers and enterprise print rooms.
Ricoh Graphics Europe organized a series of webinars aimed at educating participants on the streamlining and automating of printing ecosystem. After holding the first webinar, the company decided to promote subsequent webinars with a view to increasing attendance and enhance visibility.
The solution
To support the series, duomedia implemented a targeted social media campaign to redirect specific leads to a landing page created for each webinar. The campaign involved identifying the appropriate audience, creating compelling content for the posts, and promoting the posts to the relevant demographic.
The result
Identifying the right audience
Ricoh catered to two distinct target groups in a multi-country campaign covering Germany, Spain, Italy, and France. To ensure maximum reach and engagement, the campaign posts were written in English and translated for each country.
The distribution
duomedia identified a target audience for the first webinar. For the second and third webinars, the parameters were further refined to optimize outcomes and ensure effective engagement.
The promotion on LinkedIn took place one week prior to the webinars’ scheduled dates, with posts advertising the event and links to their respective landing pages. In addition, duomedia published posts on other social media channels and posted blogs to highlight the value of the webinars.
Conclusion
The collaboration between Ricoh Europe, with its extensive solutions portfolio and outstanding reputation in the sector, and duomedia, with its expertise in social advertising, was key for the campaign to reach a wide audience.
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