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This is the recipe to write a good case study

Case studies are a powerful tool to showcase the value of your offering in a concrete setting. They explore a specific situation and offer insights and solutions, and they are a way to show your expertise. Knowing how to write a compelling case study is a crucial skill to master. Why? Because case studies are a great marketing tactic to increase sales. In this blog, we’ll share some tips and tricks to help you create an engaging case study.

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The power of hashtags: Are they still relevant in social media?

Hashtags are a great way to expand your reach beyond your followers, but today they are at the heart of much debate questioning their relevance. Too many hashtags can turn people away from a conversation, and changes in algorithms have led to concerns that they may no longer be as effective as they once were. However, hashtags are still a valuable tool to drive views, likes and shares. Here are some tips to get the best out of them.

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Case study: Ricoh – Blogs to strengthen thought leadership

duomedia helped identify new topics and trends, conducted research, and liaised with key Ricoh team members to gather information and prepare the blogs. Once finalised, the blogs were published, often weekly, by Ricoh employees on their personal LinkedIn profiles. The blogs were also shared on the company’s official social media channels.

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