The strategic PR plan combines PR objectives, messaging, strategies and tactics - building on product roadmaps, event schedules and media agendas. Repeated evaluations - including media coverage tracking - provide a sound assessment of the plan’s effectiveness. Media training for spokespeople helps them to convey consistent messages.
Whether it’s for news releases, facebook or twitter, content should be valuable and consistent. Based on the messaging framework, we develop storylines for articles, testimonials, presentations and newsletters – repurposing and re-engaging content across multiple PR and marketing channels.
A team of expert writers and translators create top-quality, culturally sensitive documents that resonate with local audiences. Our terminology and content management tools guarantee consistency across all languages.
duomedia builds and maintains excellent media relations on behalf of its clients. Our custom-built PR programs are about much more than generating media coverage and raising your profile, however. They’re about business results. They’re about raising visibility and awareness, building or sustaining market leadership and increasing market share.
We adopt an integrated cross-media approach, using a range of platforms to communicate your stories so they resonate with the media agenda. This includes new social media channels like blogs, facebook and twitter to build relationships and communities.
We may live in a digital age but personal contact has never been more important. This is why trade event participation is such a crucial activity for our clients to communicate with stakeholders and build strong, personal relations. We provide comprehensive support to help clients maximize their impact at exhibitions and enjoy the greatest return on their investment.
duomedia offers an end-to-end service, drafting invitations and arranging press interviews, organizing media conferences, round tables and focus groups. We hereby provide hands-on support at clients’ stands, and populate social media channels with videos and messages from the trade front. We’re there for clients at all kinds of media events and conferences, road shows, open houses and lunch meetings.