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Guangzhou Hongda tackles heat transfer opportunity with two Xeikon 3500 digital presses
Xeikon digital production solution enable expansion beyond toys market to other heat transfer labeling segments
30 Nov 2017
Eede, the Netherlands, 30 November 2017 – Xeikon announces that Chinese company Guangzhou Hongda, a leading provider of heat transfer labels in the Chinese market, is adding a second Xeikon 3500 digital press to accommodate growth in the digital portion of its business. The company has more than 20 years of experience in gravure printed transfer labels primarily serving the large toys market in China. It was seeking a solution that would enable cost-effective production of shorter runs as well as provide an opportunity to expand into heat transfer segment through a newly created web-portal / network of printing partners.

“We did stringent testing of various digital printing solutions available in the market,” explains Mr. Jiongda Chen, CEO of Guangzhou Hongda, “and determined that the Xeikon 3500 was the best choice for our business. Following our successful experience with the first press installed earlier this year, we are now in the process of adding a second Xeikon 3500, with plans to expand even more during 2018. We work closely with Xeikon’s team in China and their commitment, service and support played an important role in the successful implementation of our digital production capabilities.”

Mr. Chen points out that key considerations in this decision included the high quality heat transfer labels the Xeikon 3500 press delivers and the FDA compliant dry toner, highly important for the toys market. “We also appreciated the 50cm print width that allows for multiple up production, supported with Xeikon’s VariLane which makes it possible to create digital imposition templates for heat transfer labels with different SKUs and different sizes within the same print job. Xeikon’s high quality white ink is also important as this is critical for high quality heat transfer applications.” Xeikon VariLane is an imposition software plug-in to the Xeikon X-800 digital front-end, specifically designed to allow label printers greater flexibility in the production of labels and increased profit opportunities.

“Guangzhou Hongda has leveraged Xeikon’s print-on-demand capability for heat transfer labels by building a network of heat transfer converters who can order digitally printed heat transfer labels via a web portal,” comments Bent Serritslev, Managing Director Asia Pacific at Xeikon. “This has been successful in growing volume, as evidenced by the company’s acquisition of a second press. It is a pleasure to work with a company that is innovative and growing, and we look forward to our continuing relationship in 2018 and beyond.”

Picture caption (from left to right): Bent Serritslev (Xeikon’s Managing Director Asia Pacific), Benoit Chatelard (President & CEO Digital Solutions FlintGroup), Jiongda Chen (CEO of Guangzhou Hongda), Antoine Fady (Chief Executive Officer of FlintGroup), Dennis Deng (Guangzhou Hongda) and Jackie Chen (Xeikon’s General Sales Manager of Greater China).


Xeikon, a division of Flint Group, is a long-standing leader and innovator in digital printing technology. Grounded in the principles of quality, flexibility and sustainability, Xeikon designs, develops and delivers web-fed digital colour presses for label and packaging applications, document printing, and commercial printing. These presses utilise different imaging technologies, open workflow software and application-specific consumables.

As an OEM supplier, Xeikon also designs and produces plate makers for newspaper printing applications. In addition, Xeikon manufactures basysPrint computer-to-conventional plate (CtCP) solutions for the commercial offset printing market. For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name. ThermoFlexX systems provide high-resolution plate exposure combined with unique plate handling, flexibility and unmatched productivity

In 2015, Xeikon joined Flint Group to create a new “Digital Printing Solutions” division for the leading global print consumables and solution provider to the packaging and print media industries. Flint Group develops and manufactures an extensive portfolio of printing consumables. These include a vast range of conventional and energy-curable inks and coatings, pressroom chemicals, printing plates and equipment, printing blankets and sleeves, and pigments and additives for use in inks and other colorant applications. Headquartered in Luxembourg, Flint Group employs some 7900 people. On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves.

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