Alain Pinckaers, Director of Val-Dieu Brewery, explains: “To keep up with the growing demand for our beers, we needed to change our production process. As part of this, we decided to change the labels on our bottles. Where before we used wet-glue labels, we now switched to self-adhesive labels. As the bottles are washed and re-used, it was vital that the labels are easily removed. We worked closed with Label’Or who helped us find a solution and choose a suitable machine removable label.”
Jean-Marie Peters, owner of Label‘Or, continues: “For the improvement of the production process, we looked at enhancing the brand image and presentation of the bottles. It was also very important to have washable labels, because of the switch to self-adhesive labels. We did a lot of research and testing, also working closely with paper suppliers, and finally found the solution. The rest just comes down to proximity, service, availability and short-runs.”
Next to the traditional production process, Label’Or also produces labels digitally on Xeikon presses. “After the necessary preparations, the files are sent to the Xeikon front-end, and then produced on the Xeikon CX3 which prints most of the Val-Dieu labels. Not only do we print four or five different colours, we also add a coating. Afterwards the large reels, which sometimes carry 2.000 metres of paper, are sent to the roll slitting and rewinding machine, where the labels are cut and wound on reels for the labelling machine,” Peters explains. “Xeikon’s digital presses allow us to respond adequately to market needs for several reasons. First, because of the outstanding printing quality and secondly because of the dry toner that allows for direct or indirect contact with food. With the short turn-around time and maximum use of the press in one shift, we can react swiftly and offer the client a fast service. And that is what’s expected today: quality and fast delivery.”
Family-owned Label’Or started working with Xeikon in 2008 when the Xeikon 3300 5-color digital press was installed. The company quickly understood the potential offers by combining the efficiency of their traditional production with the flexibility of digital. Using the new technology, it could effectively meet the demand for small runs and variable output. The quick return-on-investment made it possible to invest in a second Xeikon 3300, followed by a third, the Xeikon CX3.
Xeikon, a division of Flint Group, is a long-standing leader and innovator in digital printing technology. Grounded in the principles of quality, flexibility and sustainability, Xeikon designs, develops and delivers web-fed digital colour presses for label and packaging applications, document printing, and commercial printing. These presses utilise different imaging technologies, open workflow software and application-specific consumables.
As an OEM supplier, Xeikon also designs and produces plate makers for newspaper printing applications. In addition, Xeikon manufactures basysPrint computer-to-conventional plate (CtCP) solutions for the commercial offset printing market. For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand name. ThermoFlexX systems provide high-resolution plate exposure combined with unique plate handling, flexibility and unmatched productivity.
In 2015, Xeikon joined Flint Group to create a new “Digital Printing Solutions” division for the leading global print consumables and solution provider to the packaging and print media industries. Flint Group develops and manufactures an extensive portfolio of printing consumables. These include a vast range of conventional and energy-curable inks and coatings, pressroom chemicals, printing plates and equipment, printing blankets and sleeves, and pigments and additives for use in inks and other colorant applications. Headquartered in Luxembourg, Flint Group employs some 7900 people. On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves.