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Unique brand communication by excellent color reproduction
New grades launched for shopping bags of the future
07 Dec 2017
No stranger to setting trends, Sappi’s latest specialty paper portfolio development sees it unveiling a new collection for the fashion-forward shopper. Driven by consumer preference for sustainability, Sappi has designed a family of shopping bag grades that present a unique ‘one stop shop’ marketing solution using recyclable and renewable paper-based products.

New grades launched by Sappi for its innovative shopping bag portfolio are Fashion® White and Fashion® White OF that feature high whiteness with natural and good printing surface in a wide range of virgin fibre grades and grammages between 70gsm and 130gsm. Fashion White is a premium white MF Bleached Kraft and Fashion White OF is a premium white MF Bleached Kraft without added OBA. Both uncoated, machine finished grades are ISEGA certified for direct food contact and DIN EN71 certified for toy safety.

Also included in the shopping bag portfolio are Algro® Baress, Algro® Fin, Fusion® Topliner and Algro Design® specialty papers to support unique brand communication across multiple industries, such as clothes, perfume, cosmetics and confectionary. The FSC® and PEFC™ certified options also deliver outstanding offset and flexo printing results, excellent colour reproduction, consistent premium quality and flexible reel and sheet availability in large and small volumes.

“This shopping bag portfolio has been hand-picked to provide brands with a way to overcome regulations banning the use of plastic, while recognizing consumer desire for more environmentally-friendly packaging,” stated Michael Bethge, Productgroup Manager Flexible Packaging and Label Papers at Sappi. “This array of options provides an important part of a uniform brand communication through the high-quality look and feel of paper combined with environmental considerations and sustainability.”

Sappi’s mills are located in the centre of Europe ensuring all the grades offer short European delivery times.

About Sappi

Sappi Europe SA is the leading European producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels, Belgium, Sappi Europe is recognised for innovation and quality. Its graphic paper brands include Magno™, Quatro™, Vantage™, Royal, Galerie™ and GalerieArt™ ranges. Algro®, Leine®, Parade® and Fusion® are the brands for innovative solutions of speciality papers and boards. Sappi papers are produced in mills accredited with ISO 9001, ISO 14001 and OHSAS 18001 certification and EMAS registration for all our mills in the EU. Sappi European mills hold chain-of-custody certification under the Forest Stewardship Council (FSC®) and/or the Programme for the Endorsement of Forest Certification (PEFC™) schemes.

Sappi Europe SA is a division of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with 12,800 employees and manufacturing operations on three continents in seven countries, sales offices in 50 countries, and customers in over 100 countries around the world. Learn more about Sappi at www.sappi.com.

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