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Roland DG announces launch of its first Direct-To-Garment Printer for on-demand personalisation
23 Jan 2019

Geel, Belgium, 23 January 2019 – Roland DG Corporation, a leading manufacturer of wide-format inkjet printers and 3D devices worldwide, today announced the launch of the VersaSTUDIO BT-12 desktop direct-to-garment printer for printing directly on cotton-based* products. Built for on-demand personalisation, the BT-12, which will be available from April 2019, is ideal for businesses looking for new revenue opportunities by offering an engaging in-store experience for their customers.

According to Etsuo Harada, Division President of COTO Business Division for Roland DG, since the introduction of VersaCAMM SP-300 in 2003, Roland DG inkjet printers have increasingly been used in the production of custom apparel and fabric goods. “More recently,” Harada said, “in-store personalisation services for printing customer designs have grown rapidly. To meet this demand, the COTO Business Division has developed the new DTG printer.”

The BT-12 is an easy-to-use A4 size printer that prints full colour graphics including photos, logos and text directly on a wide variety of cotton-based items, such as t-shirts, tote bags and textile interior decoration products. Its compact size and affordable price enables businesses to offer personalisation services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, and even at events.

Capable of producing a fully-finished custom printed product in just a few minutes, the BT-12 is designed for ultimate ease of use. Bundled with Roland Design Software, which features an intuitive user interface, with the BT-12 users can create unique designs with minimal training. Cassettes hold the items for printing and finishing, ensuring the safety of operators and customers.

The printer unit requires very little space, with dimensions of 399 mm (W) x 760 mm (D), and the optional HB-12 finishing equipment stacks with the BT-12. This clever design dramatically reduces the installation space that is typically required for a traditional direct-to-garment printer.

The BT-12 can be used as a standalone in-store personalisation solution, or as a complement to Roland’s VersaSTUDIO BN-20 printer/cutter, VersaUV LEF Series UV- LED printers and the LD-80 digital foil decorator. These solutions not only help to add value to merchandise, but also provide customers with a rewarding new shopping experience.

“Consumer behaviour has been shifting from consumption to experience due to the diversification of consumer values,” Harada said. “As a result, businesses have an opportunity to offer high-value merchandise such as personalised products to meet customer needs and desires.”

“Our goal,” Harada continues, “is to provide our users with tools that help deliver a unique experience and quality time for their customers and to transform their imagination into reality.”

* Fabric must be 50 - 100% cotton.

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About Roland DG Corporation

Roland DG Corporation is a leading manufacturer of digital devices designed to help professionals as well as craft makers and hobbyists transform their imagination into reality. Products include the TrueVIS, SOLJET, VersaCAMM, VersaUV and Texart series large-format inkjet printers and the CAMM-1 and STIKA vinyl cutters for the sign, vehicle graphics, personalisation, apparel and textile decoration industries. In 2017, Roland DG formed DGSHAPE Corporation to develop and market the company’s 3D products, including DWX mills and DWP 3D printer for the dental industry, MPX photo impact printers for the medical device, industrial labelling and personalisation industries and MDX and monoFab series of desktop 3D printers and milling machines for rapid prototyping, manufacturing and hobby industries. The company uses its proprietary cell production technology to manufacture products that are distributed in over 200 countries and regions worldwide.

For more information, please visit www.rolanddg.co.uk.

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