Ghent (Belgium), September 5, 2017 - According to a recent survey, the Chief Marketing Officer (CMO) Council reports that responsiveness at the speed of digital will quickly become the consumer’s standard expectation, even for physical touchpoints like product packaging, in-store signs, and other point-of-purchase displays.
The report, titled “The Responsiveness Requirement: How Agile Marketers Act on Consumer Feedback to Drive Growth,” is a comprehensive research study undertaken by the CMO Council in partnership with Esko, Pantone, MediaBeacon, X-Rite, and AVT, who together are global innovators in the marketing and product packaging supply chains.
The study investigated how organizations are faring when it comes to responding to customers and leveraging customer data and intelligence to deliver the right experience in the right moment and through the channel of the customer’s choice, whether it is a digital or physical touchpoint. To meet these challenges, marketers point to a real need for new processes and tools to accelerate change and achieve organizational transparency.
“Esko is proud to empower brands to master the increased complexity that comes with creating more engaging, physical consumer experiences and aligning that with the digital brand experiences,” states Udo Panenka, President of Esko. “I also see opportunities to connect brands with their packaging suppliers in new ways that will remove roadblocks and quicken the pace at which products can get to market.”
The study was conducted in the spring of 2017 and includes input from more than 153 senior marketing executives. Fifty-four (54) percent of respondents hold a title of CMO, Head of Marketing or Senior Vice President of Marketing, and 33 percent represent brands with revenues in excess of $1 billion (USD).
To download the report, visit https://cmocouncil.org/the-responsiveness-requirement/esko
Esko helps its customers to make the best packaging for billions of consumers. Its software and hardware product portfolio supports and manages the packaging and print processes for brand owners, retailers, designers, pre-media and trade shops, packaging manufacturers and converters. For 9 out of 10 retail packages, Esko solutions are used in packaging management, asset management, artwork creation, structural design, prepress, 3D visualization, flexo plate making, workflow automation, quality assurance, sample-making, palletization, supply chain collaboration and/or the production of signage and displays. Learn more at www.esko.com.
About Esko (www.esko.com)
Packaging Simplified. Esko helps its customers to make the best packaging for billions of consumers.
The Esko product portfolio supports and manages the packaging and print processes for brand owners, retailers, designers, premedia and trade shops, packaging manufacturers, and converters. For 9 out of 10 retail packages, Esko solutions are used in packaging management, asset management, artwork creation, structural design, prepress, 3D visualization, flexo plate making, workflow automation, quality assurance, sample-making, palletization, supply chain collaboration and/or the production of signage and displays.
The Esko solutions consist of an extensive suite of software and two hardware product lines: CDI flexo computer-to-plate imagers and exposure units as well as Kongsberg digital cutting systems, complemented with professional services, training and consultancy.
Enfocus, with its suite of automation solutions and PDF quality control tools for printers, publishers, and graphic designers, is an Esko subsidiary. MediaBeacon, with its digital asset management (DAM) solutions is also part of the Esko family.
Esko employs about 1,500 people worldwide. Headquartered in Gent (Belgium), its sales and service organization is in daily contact with customers all over the globe.
Esko is a Danaher company (www.danaher.com).