Creating customer videos
Writing a news release
Make it personal - show your face!
Esko customer Cartonéo, based in the French Jura Mountains, specialises in developing point of sale (POS) and point of information (POI) materials from flat and corrugated cardboard. Keen to grow their business, Cartonéo invested in Esko production workflow automation software and in a Kongsberg C66, Esko’s largest robotic cutting table.
The brief for duomedia was twofold: create a customer video and testimonial for Esko, and a company video for Cartonéo. Both assignments were combined in one video shoot, and a duomedia representative was present on site to direct the video team and conduct the interviews with Cartonéo's management.
The result? A compelling customer video for Esko and an inspiring company video for Cartonéo. In addition, a news release was prepared on Cartonéo and was distributed to the trade press together with photos taken by duomedia on site. This combination was an absolute win-win one for both supplier and end user.