Invitating European sign & print trade press
Live-streaming press conference
Creating multilingual news releases
Organising media outreach and interviews
Developing social media content
Arranging on-site photography
Strengthening media coverage at trade events
With a major trade event coming up, wide-format printer manufacturer Mimaki enlisted us to improve their media coverage.
A teaser video was released a week before the event. During the event, we organised a press conference around Mimaki, and promoted it online to make it accessible to non-attendees.
Before, during and after
We facilitated individual media interviews at the event, and distributed news releases and blogs via trade press and social media. These efforts, reinforced by our media relations, resulted in extraordinary media coverage before, during, and after the event.