When Asahi refreshed the branding of their flexo printing plates, it was vital for their new advertising to be available in the languages of its core markets. We provided the translation for the advertisements into French, German, Italian, Spanish, Polish, Turkish and Chinese. While European languages are typically needed, Chinese is key to reach a wide audience and expand into the Chinese market.

The files went through a desktop publishing (DTP) step. With English files in InDesign format, the translated content was placed back into the source layout for each language by a skilled expert. All translated files now match the English advertising and look as good as the original design.