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feb 13
“Luck has little to do with it, expertise is everything.”
Posted by Lutt Willems
Today is "Friday the 13th," and we instantly link that date to bad luck! This suggests that luck is something that is outside of our control – it just happens. Also in our PR business, Friday the 13th is perceived to not be the best day to issue...
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jan 22
Is online journalism still journalism?
Posted by Louis De Nolf
Since the 90’s and the development of online media, ‘news’ has undergone many a transformation. Internet and social media exponentially accelerated this process. Content nowadays is no longer limited by local reach. A publication’s circulation...
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jan 13
PR and Advertising – fading borders
Posted by Griet Byl
by Media Marketing’s Editor-in-chief, Griet Byl During the judging session of the latest edition of the IBIS Awards - where the integrated “Miao Mat” Campaign developed by Weber Shandwick for Felix Purina scooped the Gold medal, it became apparent...
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dec 17
Will yours be the visual that launches a thousand ships?
Posted by Maya Staels
In the business of persuasion it is all about the content. How to create a strong message and get that (a)cross media? It’s a conundrum many a communication manager faces nowadays. Yet the answer does not have to be complicated. Here’s what us PR pros...
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dec 03
PR, much more than media or press relations
Posted by Caroline Baron
IBIS Awards: rewarding the Belgium talents in brand and corporate communication Thursday, December 4, Augure will be in Brussels as a partner for the third ceremony of the IBIS Communication Awards, co-organized by BPRCA and 3C Communication. Don’t you know...
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