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sep 07
When communication and sales have a love affair
Posted by
When it comes to PR we often get the question ‘what will this generate in sales?’ Realising the KPI’s and ROI we put forward for each venture remain a challenge in this line of work - it’s not an exact science after all. And yet we leave...
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aug 28
Summer holidays are over - label class is in session.
Posted by Filip Weymans
Guest blog by Filip Weymans September - time to get back to school. And as I am prepping for the start of the label school year kick-off, aka Labelexpo Europe 2015, I’m reminiscing on the two label conferences I attended before the summer and rarely miss...
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jun 17
The new wonderful world of Content PR…
Posted by Anja D'Hondt
Interview with Content PR-chitect Anja D’Hondt, Managing Director at duomedia The boundaries between earned, owned and paid media continue to dissolve at an exponential rate as consumer preferences constantly change communication dynamics. We are moving...
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jun 08
Make Your Customers the Stars of Your Marketing
Posted by Jennifer Matt
Guest blog by Jennifer Matt I was reading a draft case study the other day about a printer who had purchased a lot of technologies from a specific print software vendor. The case study was predominately about the vendor’s technology (boring), with only a...
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may 07
How to make your customers listen…
Posted by Louis De Nolf
In a B2B environment it is not always easy to stand out and catch your customers' attention. A lot of the content in B2B communication is typically focused on new technologies and products. Stories often feature technical details, emphasising the impact of innovation...
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