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jul 07
Getting the most out of trade events
Posted by Louis De Nolf
For many organisations, trade events provide ideal venues for announcing product launches and innovations. They offer the ability to address a large target audience about products and solutions a company has to offer and its strategic direction. It gives organisations...
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may 18
Going to drupa? Here are 5 things you can’t do without
Posted by Catherine Carter
1 Comfortable Shoes. If it is your first time at the world’s biggest graphics arts trade show, then I am sure you will think that I am over exaggerating and that it can’t possibly be that anti-feet.But please wear in any new shoes, pick feet-friendly...
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mar 07
Warum die drupa so wichtig ist
Posted by Annette Finn
(English version underneath) Rot fällt auf. Rot ist die Farbe der drupa. – An dieser Farbe kommen wir in den nächsten Monaten nicht vorbei, dafür sorgt allein schon die geballte Medienpräsenz der Messe Düsseldorf, dem Veranstalter...
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oct 21
Hi, hallo, bonjour, Guten Tag, ola, ciao
Posted by Louis De Nolf
Don’t you just love it when somebody suddenly addresses you in your mother tongue when you least expect it? It immediately adds sympathy and could possibly open the door to a more familiar interpersonal relationship. No misunderstandings, no more getting...
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sep 07
When communication and sales have a love affair
Posted by Maya Staels
When it comes to PR we often get the question ‘what will this generate in sales?’ Realising the KPI’s and ROI we put forward for each venture remain a challenge in this line of work - it’s not an exact science after all. And yet we leave...
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