What’s happening? On Wednesday the 12th of September the European Parliament will vote on the ‘copyright directive’. A vote that can impact the compensation of producers of content that is being shared online. In other words: how producers and creators...

When a company or brand has interesting news to announce or share, it can be a very interesting opportunity to distribute a press release. Thanks to the press release, industry influencers can pick up on a message and help spread it further. As a result, not...

Generating visibility on social media requires planning, determination, time, effort and yes… budget. It is a communication tool that runs on a very valuable resource. Content. And none of that cheap stuff, no no. Quality content.   Band managers...

illustration from https://www.freepik.com Social media has become an intricate part of our daily lives. It’s safe to say, brand managers in a B2B environment who find that being active on social media is not worth the effort, will lose many opportunities...

Last week at the BOPE18 event by VIGC in Brussels, one word stayed in my mind: ‘Ritual-tainment’. Cis Scherpereel called it ‘The people factor in ecommerce, how people make the difference in doing business online’. It refers to the human/people...