One moment please...
jan 22
Is online journalism still journalism?
Posted by Louis De Nolf
Since the 90’s and the development of online media, ‘news’ has undergone many a transformation. Internet and social media exponentially accelerated this process. Content nowadays is no longer limited by local reach. A publication’s circulation...
read more
jan 13
PR and Advertising – fading borders
Posted by Griet Byl
by Media Marketing’s Editor-in-chief, Griet Byl During the judging session of the latest edition of the IBIS Awards - where the integrated “Miao Mat” Campaign developed by Weber Shandwick for Felix Purina scooped the Gold medal, it became apparent...
read more
dec 17
Will yours be the visual that launches a thousand ships?
Posted by
In the business of persuasion it is all about the content. How to create a strong message and get that (a)cross media? It’s a conundrum many a communication manager faces nowadays. Yet the answer does not have to be complicated. Here’s what us PR pros...
read more
dec 03
PR, much more than media or press relations
Posted by Caroline Baron
IBIS Awards: rewarding the Belgium talents in brand and corporate communication Thursday, December 4, Augure will be in Brussels as a partner for the third ceremony of the IBIS Communication Awards, co-organized by BPRCA and 3C Communication. Don’t you know...
read more
nov 17
Impressions of Japan and Tokyo Pack
Posted by Joanne Hunter
by pack hack and first-time visitor Joanne Hunter My memories of past family visits and recollection of a highly respectful society, were all I had to go on as preparation for Tokyo Pack, Japan’s top packaging exhibition that runs every two years at the...
read more
Message us