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jan 13
PR and Advertising – fading borders
Posted by Griet Byl
by Media Marketing’s Editor-in-chief, Griet Byl During the judging session of the latest edition of the IBIS Awards - where the integrated “Miao Mat” Campaign developed by Weber Shandwick for Felix Purina scooped the Gold medal, it became apparent...
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dec 17
Will yours be the visual that launches a thousand ships?
Posted by Maya Staels
In the business of persuasion it is all about the content. How to create a strong message and get that (a)cross media? It’s a conundrum many a communication manager faces nowadays. Yet the answer does not have to be complicated. Here’s what us PR pros...
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dec 03
PR, much more than media or press relations
Posted by Caroline Baron
IBIS Awards: rewarding the Belgium talents in brand and corporate communication Thursday, December 4, Augure will be in Brussels as a partner for the third ceremony of the IBIS Communication Awards, co-organized by BPRCA and 3C Communication. Don’t you know...
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nov 17
Impressions of Japan and Tokyo Pack
Posted by Joanne Hunter
by pack hack and first-time visitor Joanne Hunter My memories of past family visits and recollection of a highly respectful society, were all I had to go on as preparation for Tokyo Pack, Japan’s top packaging exhibition that runs every two years at the...
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oct 13
Posted by Elisabeth Decabootere
These days, photography has become very common in everybody’s daily life. No longer do we use just one device, photography is now integrated in our smartphones and tablets; ready to be shared with the world by the touch of a button. Maybe you have heard already...
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