Ever heard of the 4 P’s of Kotler? Chances are you have, after all the basics of marketing are drilled into everyone’s mind in every business education. But why is it someone’s favourite news source suddenly dedicates a story on a brand or business? A question not a lot of people think about.
A very recognisable problem to a lot of PR-professionals, because the answer to the question ‘what is it you do?’ is often met with a very confused face. ‘Right, so like an advertising agency? … sigh
The image lives that journalists sit behind their desks, pondering what to write about next… until a sudden epiphany strikes: “I know, I’ll write about Panasonic!” To be clear, no, this type of situation does not occur often.
That’s why duomedia decided to create a short animation. A quick and clear video to explain how a PR agency functions, and how it can help the brand awareness and reputation of a brand or business.
Please feel free to share this blog, I believe a lot of people could benefit from seeing this animation.
General Manager duomedia