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jun 22
Should your CEO be included in your communication?
Posted by Louis De Nolf
The role of a CEO in his or her company’s reputation is not to be taken lightly. A CEO with a strong reputation attracts new employees, retains current employees, generates positive media attention and can attract investors. According to a report from...
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feb 02
A look inside a business trade event in Japan - Tokyo Pack
Posted by Joanne Hunter
For the third year running, Joanne Hunter has stalked the aisles for what's best, brilliant and sometimes a bit bewildering about Japanese packaging shows. This year, she visited Tokyo Pack, a biennial event that focuses on materials and design. You can learn...
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jul 07
Getting the most out of trade events
Posted by Louis De Nolf
For many organisations, trade events provide ideal venues for announcing product launches and innovations. They offer the ability to address a large target audience about products and solutions a company has to offer and its strategic direction. It gives organisations...
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may 18
Going to drupa? Here are 5 things you can’t do without
Posted by Catherine Carter
1 Comfortable Shoes. If it is your first time at the world’s biggest graphics arts trade show, then I am sure you will think that I am over exaggerating and that it can’t possibly be that anti-feet.But please wear in any new shoes, pick feet-friendly...
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mar 07
Warum die drupa so wichtig ist
Posted by Annette Finn
(English version underneath) Rot fällt auf. Rot ist die Farbe der drupa. – An dieser Farbe kommen wir in den nächsten Monaten nicht vorbei, dafür sorgt allein schon die geballte Medienpräsenz der Messe Düsseldorf, dem Veranstalter...
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