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feb 23
How to get your clients to participate in a testimonial
Posted by Louis De Nolf
When a business is on the verge of making a major investment, there is a lot of risk involved. If done right, it can be the key to a successful future. But if an investment does not deliver, it can be a long-term nightmare that will slow down a business for...
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dec 20
3 ways to make sure your B2B audience is listening
Posted by Louis De Nolf
What does a high tech B2B brand focus on when they announce the launch of a new product or service? For a lot of businesses with a lengthy R&D process, the answer will be on the technical features: The speed of processing, data processed, the amount of minerals...
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sep 14
How to prepare yourself for an in-depth interview
Posted by Lutt Willems
Maintaining good relationships with the trade media in your industry should be a key element of your marketing and PR activities. Social media, YouTube and other communications methods aside, the trade press remains a vital channel to reach your customers and get...
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jul 26
“Your company sucks”, how do you react now?
Posted by Louis De Nolf
Perhaps you’ve experienced something similar already during a social media campaign. You follow up on a notification/mention on social media and under your advertising/message, someone has posted “Your company sucks” (or much worse). What do you...
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jun 22
Should your CEO be included in your communication?
Posted by Louis De Nolf
The role of a CEO in his or her company’s reputation is not to be taken lightly. A CEO with a strong reputation attracts new employees, retains current employees, generates positive media attention and can attract investors. According to a report from...
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